A transparent baseline of web activity across 13 standalone adult video platforms, combining Similarweb estimated visits with Night Analytics ownership mapping and dated access or regulatory events.
Adult video platforms are among the largest standalone web properties in the adult digital industry, but broad “adult website” rankings often mix fundamentally different products — video platforms, live cams, creator subscriptions, clip stores and aggregators — into one list.
Night Analytics Research uses a narrower, function-based population. This baseline tracks 13 adult-first platforms whose primary public product is on-demand browsing or streaming of a multi-video catalog. We then separate brand identity, web property and verified ownership so that traffic patterns are not mistaken for corporate structure.
The first release covers July through September 2026. Traffic figures are Similarweb estimates for global desktop and mobile web activity, not first-party analytics or unique-user counts. Because the baseline is only three months long, it establishes a reproducible starting point rather than a long-run claim about the sector.
Pornhub, xHamster, XVideos and Eporner together account for 80.2% of September estimated visits across Comparable Panel v1: 25.1%, 23.9%, 18.7% and 12.6%, respectively.
This is tracked-panel concentration, not full economic market share or an antitrust market definition.
Five included brands — Pornhub, RedTube, YouPorn, Tube8 and Thumbzilla — map to the Aylo / Ethical Capital Partners group and together account for about 28.3% of September estimated visits in the panel.
Eporner ultimate ownership remains unresolved; 83.5% is a known-ownership-adjusted measure.
Combined estimates were 5.290B in July, 5.174B in August and 4.767B in September. September was 9.9% below July; the median platform change was −10.7%.
Three months are not enough to establish a structural decline or causal regulatory effect.
Comparable Panel v1 · estimated global desktop + mobile web visits
All 13 tracked domains were lower in September than July
Events provide interpretation context; timeline proximity does not establish causation.
Relative position changed inside the declining panel. From July to September, Eporner gained about 0.70 percentage points of tracked-panel share, xHamster gained about 0.48 pp and XVideos gained about 0.35 pp. XNXX lost about 0.71 pp, Pornhub about 0.39 pp and SpankBang about 0.28 pp.
A gain in tracked-panel share does not mean absolute traffic increased. Eporner, for example, gained share because its estimated visits fell less than the panel overall.
The panel contains 13 adult-first standalone video platforms with stable primary properties and compatible Similarweb observations for July, August and September 2026.
Pornhub, RedTube, YouPorn, Tube8, XVideos, XNXX, xHamster, Eporner, Thumbzilla, Beeg, SpankBang, YouJizz and Xfree.
Live-cam-first services, creator/subscription platforms, clip stores, aggregators/directories, image-first galleries, mainstream mixed-content platforms, and inactive or disrupted properties whose continuity cannot be responsibly established.
Regional domains, language origins and mirrors are mapped as properties rather than automatically counted as separate platforms.
| Platform | Jul 2026 est. visits | Aug 2026 est. visits | Sep 2026 est. visits | Sep panel share | Jul→Sep change | Share move | Verified owner / group |
|---|---|---|---|---|---|---|---|
| Pornhub | 1,346,836,974 | 1,307,534,139 | 1,195,184,600 | 25.1% | -11.3% | -0.39 pp | Aylo / ECP |
| xHamster | 1,236,334,629 | 1,220,668,169 | 1,137,152,843 | 23.9% | -8.0% | +0.48 pp | Hammy Media |
| XVideos | 968,347,664 | 956,381,512 | 889,283,943 | 18.7% | -8.2% | +0.35 pp | WebGroup Czech Republic |
| Eporner | 631,587,850 | 627,647,330 | 602,609,061 | 12.6% | -4.6% | +0.70 pp | Unknown / unresolved |
| XNXX | 580,319,516 | 546,151,964 | 489,175,993 | 10.3% | -15.7% | -0.71 pp | NKL Associates |
| SpankBang | 157,754,894 | 157,664,692 | 128,981,917 | 2.7% | -18.2% | -0.28 pp | BigBang Media |
| YouPorn | 110,206,154 | 107,851,134 | 97,285,891 | 2.0% | -11.7% | -0.04 pp | Aylo / ECP |
| Beeg | 86,873,366 | 86,489,475 | 80,580,159 | 1.7% | -7.2% | +0.05 pp | Beeg Limited |
| YouJizz | 63,007,611 | 59,869,782 | 52,573,118 | 1.1% | -16.6% | -0.09 pp | YouJizz LLC |
| RedTube | 55,621,104 | 51,904,534 | 46,417,456 | 1.0% | -16.5% | -0.08 pp | Aylo / ECP |
| Xfree | 39,027,963 | 38,096,585 | 35,427,820 | 0.7% | -9.2% | +0.01 pp | ALPHAFLY MEDIA |
| Tube8 | 9,503,324 | 9,393,191 | 8,485,899 | 0.2% | -10.7% | +0.00 pp | Aylo / ECP |
| Thumbzilla | 4,115,840 | 3,947,973 | 3,756,555 | 0.1% | -8.7% | +0.00 pp | Aylo / ECP |
Similarweb estimated global desktop + mobile web visits. Panel share is calculated only across the 13 Comparable Panel v1 primary properties. Values are not unique users and do not include app usage unless reflected in web activity.
Adult Video Platform eligibility is functional: a service must be an adult-first standalone web platform whose primary public product is on-demand browsing or streaming of a multi-video catalog. Broad vendor “Adult” categories are discovery inputs, not the population definition.
For baseline v1, Night Analytics froze a 13-platform Comparable Panel and collected the same three complete monthly Similarweb estimated-visit observations for each primary domain. Brand, property and corporate-group identities remain separate.
Traffic figures are Similarweb estimates. Night Analytics calculations include tracked-panel share, short-window percentage change and concentration measures. These metrics do not measure revenue, unique customers, total pornography consumption or full economic market share.
Three-month window. The baseline cannot establish long-run growth or decline.
Estimated traffic. Similarweb values are modeled estimates rather than first-party analytics.
Defined panel. The panel is not every pornography-related site or service.
Ownership gaps. Unresolved entities are treated conservatively as separate ownership buckets.
Events are context. Regulatory or access changes are not treated as causal explanations without a causal design.
Night Analytics publishes the NA-owned entity, event and release-metadata layers. Bulk raw Similarweb observations are not offered as a download in the MVP.
Suggested citation
Traffic measurement: Similarweb estimated website visits, global desktop + mobile web. Display attribution: Source: Similarweb.
Entity, ownership and functional evidence: Night Analytics Research prioritizes regulatory and primary sources including the European Audiovisual Observatory MAVISE database, Cyprus audiovisual regulator, Ofcom, European Commission, corporate/legal disclosures and public registries.
Access and regulatory events: only dated events maintained in the canonical evidence registry are used. Event proximity is not treated as proof of traffic impact.
Release AV-MVP-BASELINE-2026-10 · First published 17 October 2026 · Data through September 2026 · Methodology version: baseline v1.