Understand how the adult digital industry is changing — and how we measured it.
A non-explicit research layer for journalists, analysts, researchers and readers who need transparent data, defined populations and reproducible context rather than consumer rankings.
Adult Video Platforms: Traffic, Ownership and Access Trends
The first release measures estimated web activity across a frozen 13-platform panel, maps verified ownership, and places major access or regulatory events on a dated timeline.
Data through September 2026
Traffic source: Similarweb estimated global desktop + mobile web visits. Night Analytics calculations distinguish tracked-panel shares from full-market claims.
Key baseline signals: brand CR4 80.2%; known-ownership-adjusted CR4 83.5%; September panel total 9.9% below July.
Population first. Claims second.
Defined universes
We define what qualifies for a panel before looking at traffic, so vendor categories do not silently become market definitions.
Identity matters
Corporate group, platform/brand and web property are stored separately to reduce double counting and expose ownership structure.
Limits stay visible
Estimated visits are not users, revenue or market size. Regulatory events provide context, not automatic causal explanations.
Built to be cited and checked
Each release carries a stable URL, data-through period, methodology, source attribution, version identity and public NA-owned entity/event datasets.